Samara O'Shea

If I Could Turn Back Time

If I had it all to do over again (and by all I mean launch LetterLover), I would have included a newsletter. When I first started this site in 2005, I offered Letter of the Week as a way to keep audiences coming back for more. It didn’t work very well, and I’m not even sure I updated it that often. Certainly not weekly as the name would suggest. Shame on me! In time came social media as a way to continually engage an audience, and updating a website regularly seemed unnecessary. Again, in time, social media changed (please see previous blog about my breakup with FB and Twitter) and I find writers with newsletters are in the best position to reach their audience.

Newsletters I Envy

Three newsletters I subscribe to are: Those of female authors Sasha Cagen and Samantha Ettus as well as that of my good friend and author Patrick McGinnis. Patrick and Samantha seem to have a schedule (twice monthly-ish) to their newsletters. Sasha does not. Sometimes her newsletter begins with an apology for not having written in a while. Regardless! I am always happy to get the newsletter. It usually doubles as a blog so I rush right over to the site, read in full, and occasionally comment.

Never Too Late to Start

I am hoping to update this site in the next few years to reflect (fingers crossed) my private therapy practice. If (and when!) that happens, I’ll be including a newsletter option. It’ll be an ideal way to discuss my therapeutic technique, suggest copings skills, and share passages from famous therapists. I have a feeling Freud will be first. I also hope if someone happens upon my site but isn’t ready to take the plunge into therapy, a monthly-ish newsletter might ease him/her/them into the idea.

When the time comes for me to join the world of email marketing, I am going to take the advice of my friends at Campaign Monitor. Please find ideas below that never would have occurred to me. I’m glad there’s a method to the email marketing madness, and someone else has thought it through (Read: So I don’t have to :).

Thank you Campaign Monitor for sponsoring this post.

10 Email Marketing Do’s and Don’ts - Infographic by Campaign Monitor

Source: 10 Email Marketing Do’s and Don’ts by Campaign Monitor